771: Attention is a Trap

As I've mentioned before, I do a lot of my best thinking on the page. Yesterday, I was writing the sign-up copy for my mailing list ... and a whole lot of stuff came out ... including this idea that attention is a trap. I'm not going to repeat it all here, because it's all there on the page ... but you can see how this works. Telling stories. Taking readers on a journey. Demonstrating proof. Opening loops for later. Getting them to nod their head through shared experience. Filtering out the poor prospects. All that good stuff is going on in this example ... and now it's an asset that I can take out into the world. Episode home: https://StoriesMeanBusiness.com/podcast/771:-Attention-Is-A-Trap