774. NASCAR Lessons That Built a Thriving CrossFit Gym | CrossFit Catawba Valley

Ryan Pepe, Owner of CrossFit Catawba Valley, shares how his 20-year career in NASCAR shaped his approach to gym ownership. From high-pressure pit crew operations to implementing systems that drive efficiency and growth, Ryan discusses key lessons that helped him transform his Affiliate. He also opens up about raising rates in a small town, improving the class experience, and why investing in mentorship was a game-changer for his business.--📈Want to GROW YOUR CROSSFIT AFFILIATE?⁠⁠⁠⁠⁠⁠⁠ Click here⁠⁠⁠⁠⁠⁠⁠--🏋️Want to LEVEL UP YOUR COACHING?⁠⁠⁠⁠⁠⁠⁠ Click here⁠⁠⁠⁠⁠⁠⁠--🧠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about ENLIFTED MINDSET TRAINING⁠⁠⁠⁠⁠⁠⁠⁠⁠--👋 NEW HERE? HERE'S WHAT WE DO. 👇👇We help CrossFit Coaches and Affiliate Owners make a bigger impact by focusing on what matters most: CrossFit group classes.👉 FOR AFFILIATE OWNERS:⁠ Affiliate University⁠⁠⁠⁠⁠⁠⁠Learn how to build a thriving community without having to run ads or sell specialty classes. We teach you how to develop your staff and run your gym like a business.👉 FOR COACHES:⁠⁠⁠⁠⁠⁠⁠ The Knowledge⁠⁠⁠⁠⁠⁠⁠Take your skills and career to the next level. Understand the methodology, sharpen your on-the-floor skills, and earn your next credential.