775: If You Hate Selling, Try This Approach Instead

In today’s ever-changing landscape of quick dopamine hits on social media and a LOT of ‘noise’ amongst creators, keeping our audience engaged is more important than ever. People reflexively skip ads and run away from blatant sales pitches, but what do people lean in and listen to? Stories. Think about how tired YOU are of seeing the same ol’ buzzwords come across your screen. Your customers are, too! Akua Konadu is a storytelling strategist and social media educator who helps business owners lean into their gifts and create stories that engage with their audience and drive meaningful connections on social media. She is also host of the Independent Business podcast, powered by HoneyBook, where she breaks down the science of self-made success! In our conversation today, Akua is teaching us how to become our business and brand’s best storytellers and captivate the attention of our target customers. They can’t like and trust your offers until they know YOU. ‘Storyselling’ techniques aren’t just for the brands with big stories to tell — they’re for you, too. Click play to learn Akua’s fresh approach to being story-forward in your marketing, and find out your Storytelling Style by taking Akua's free quiz here: https://akuakonadu.com/quiz Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/akua  Thanks to our Goal Digger Sponsors: Visit article.com/goaldigger for $50 off your first purchase of $100 or more! Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit! Ready to finally change your life? Visit https://www.activations.com/goaldigger for 60% off. PLUS there’s a 14 day free trial and a money-back guarantee. Expires soon. Get a free 30-day Kajabi trial to start your business at https://kajabi.com/goal. Listen to This Is Small Business, an original podcast by Amazon, wherever you get your podcasts! Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!