#775 Testimonials are Marketing Gold

Testimonials are  marketing gold. But the trick is cultivate them.  So how do you get people to talk about you?  Guest, Erin Ollila breaks it down into two parts  sourcing testimonials and then using testimonials. She suggests the best way to source testimonials is to make it part of your process. Don't wait till the project is done and you are handing over the deliverable. Ask questions throughout the entire time you're working with them. The easiest way to implement this is to start asking clients throughout your process  what you are doing well and what could use improvement.  You will discover a  gold mine information of what to adjust to improve the customer's experience. In many cases it might be very simple tweaks that make the most improvement. And don't forget your previous clients.  Go back to ask them what is was like to work with you.