EPISODE · Jun 12, 2020 · 33 MIN
779: Sales Excellence and Major Account Selling, with Ben Cohen
from Sales Strategy & Enablement by Revenue.io · host Revenue.io
Meet Ben Cohen, Head of Sales Excellence and Marketing (North America and South America) for HELLA. If you're not familiar, HELLA is a $10 billion German enterprise with nearly 40,000 employees serving the automotive industry worldwide. In this episode, Ben joins me to talk about how to effectively transition major account sellers (who historically have nurtured critical strategic relationships with face-to-face selling) to virtual and remote sellers. We'll then dig into how Ben and HELLA define sales excellence and how they measure success.
What this episode covers
Meet Ben Cohen, Head of Sales Excellence and Marketing (North America and South America) for HELLA. If you're not familiar, HELLA is a $10 billion German enterprise with nearly 40,000 employees serving the automotive industry worldwide. In this episode, Ben joins me to talk about how to effectively transition major account sellers (who historically have nurtured critical strategic relationships with face-to-face selling) to virtual and remote sellers. We'll then dig into how Ben and HELLA define sales excellence and how they measure success.
NOW PLAYING
779: Sales Excellence and Major Account Selling, with Ben Cohen
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Jan 2, 2026 ·47m
Dec 21, 2025 ·46m