78 - A Mother’s Intuition Built Once Upon a Farm: Cassandra Curtis on Clean Food, Motherhood & Purpose

A Mother's Intuition Changed EverythingIn this nourishing and inspiring conversation, Joanne sits down with Cassandra Curtis, co-founder and Chief Innovation Officer of Once Upon a Farm. Cassandra's story begins in a kitchen, with a mother's love and a deep desire to do better for her children. Unable to find refrigerated, truly fresh baby food on store shelves, Cassandra took matters into her own hands. What started as four hours of Sunday meal prep and a refrigerated van making deliveries across San Diego grew into one of the most trusted names in children's nutrition, now available in over 25,000 stores across the US, Canada and more!Nourishing Families Without CompromiseCassandra pulls back the curtain on what it actually takes to build a food brand rooted in integrity, from the science behind HPP (High Pressure Pasteurization), the technology that keeps Once Upon a Farm's food as close to fresh as possible, to the non-negotiables that have guided every decision. Together, Joanne and Cassandra explore what it means to protect the heart of a brand as it scales, why organic and clean ingredient labels matter more than ever for our youngest eaters, and how a simple but powerful mantra that says “find a way or make one” carried Cassandra through highs and lows of entrepreneurship.Staying Rooted While Reaching FurtherThis was more than a conversation about baby food, this episode is a beautiful reminder that the most meaningful things we create often begin with listening to our instincts, to our children, and to that quiet inner voice telling us something can be better. Cassandra shares how yoga, music, and time with family keep her grounded as the business continues to grow, and what she hopes her three children understand about why she built it. Whether you are a parent, an entrepreneur, or someone learning to trust their own vision, this conversation will leave you feeling encouraged to follow that voice and nourish what matters most.Visit Once Upon A Farm's WebsiteSave 40% on Your 1st Once Upon A Farm Subscription Box: Code SUB40Take the 60-Second Quiz for Age-Based Recommendations + Special OfferFollow Cassandra Curtis on InstagramConnect with Cassandra Curtis on LinkedInFollow Once Upon A Farm on TikTokFollow Once Upon A Farm on InstagramFollow Once Upon A Farm on FacebookChapters01:02 Introducing Cassandra Curtis and Once Upon a Farm 02:02 Growing Up with an Entrepreneurial Spirit 05:34 Raising Adventurous Eaters — Tips for Parents 11:35 The Origin Story: From Kitchen to Refrigerated Van 14:36 What Is HPP and Why Does It Matter? 18:57 The Entrepreneurial Journey: Highs, Lows, and Letting Go 23:11 Going Public and Protecting the Heart of the Brand 25:14 What Building Once Upon a Farm Taught Her About Herself 27:17 Staying Grounded Through Yoga, Music, and Family 30:00 What She Hopes Her Children Understand 34:30 Words of Wisdom and Closing ReflectionsLet’s chat! [email protected] Join the Innersense™ Communityhttps://innersensebeauty.com/pages/newsletter-sign-up Let’s Stay Connectedhttps://www.instagram.com/joannestarkman https://www.instagram.com/innersenseorganicbeauty/ https://www.instagram.com/innersensepro/ https://www.facebook.com/InnersenseOrganic/ https://www.youtube.com/c/InnersenseOrganicBeauty Clean hair care & body productsUse code JOANNE15 to save 15% on first purchases at https://innersensebeauty.com/Want to elevate your salon? (New Pro Clean Color Line)https://innersensebeauty.com/pages/salonshttps://innersensebeauty.com/pages/education