78. Before Anything Else, Be Likable.

Have you ever heard the saying, "No one cares how much you know, until they know how much you care."? In today's episode I discuss the importance of showing interest and care in someone. And why as personal trainers we can get distracted and miss the mark when it comes to being likable with potential costumers. In today's episode I made reference to How To Wim Friends And Influence People by Dale Carnegie. This book is a power tool and a must read for anyone looking to develop their likability skills. You can support the podcast by purchasing the book through this link.