78: Gratitude Your Way To Winning

In this episode, Tim and Randy will discuss the power of gratitude in business as far as appreciating clients is concerned. It's much cheaper to keep clients than it is to find new ones, but a lot of times gym owners get their eye off the ball when they think that they don’t need to focus so much on their existing clients, and direct all their efforts into looking for new ones. That’s a really big mistake because existing clients are the ones a business generates its revenues from to keep the business running and growing, and so appreciating them is paramount. It keeps them happy and builds a culture where going to the gym is not just about getting the results they’re aiming for, but about the experience they get while at that gym.  Even when automating the business operations of a gym, there’s a need to ensure that the face to face conversations with clients still continue in order to always identify the unique needs of each client. Tim and Randy will talk about all the great ways that Tim uses to show gratitude to his clients and build solid relationships with them which in turn continuously steps up his retention. This is the ultimate “Build a Great Customer Love Department” guide for gym owners, so don’t miss it.Key Takeaways:The other half of the coin: Nurturing and keeping the clients (03:28)New customer acquisition versus customer service (06:17)The relationship you have with your clients matters more and more as competition increases (08:56)Half the personal trainer’s job is almost like a therapist (11:24)Be the Alfred to your clients’ batman and champion them (12:37)The power of thought and doing the daily affirmations (17:50)Additional Resources:How to Win Friends and Influence People By Dale CarnegieMarketing Talk with Fitness Professionals Facebook Groupwww.WinningGym.com/BlackFridayDealswww.ProfitGPS.comwww.PFMarketingSolutions.com/Callwww.PFMarketingSolutions.com/Automation--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here--If you don’t already have my book, get your copy FREE here.--Connect with Tim:Schedule A CallFacebookInstagramLinkedInConnect with Randy:FacebookInstagram--Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!