78. How niching down can help your photography business with Cat Ekkelboom

Are you a photographer who believes that doing everything, from newborn photography to weddings and branding photography, can bring more income to your business? If you do, here’s something that you may want to consider. And that is choosing your niche in photography.   Niching down means having a clear focus on who your dream customer is and aligning your marketing to fit them - instead of trying to reach as many clients as possible.  In this podcast episode with Cat Ekkelboom, we’ll talk about how niching down can actually increase your revenue. And why saying “no” to some of your bookings may help your photography business.  Check out the full show notes What Cat wants you to know A niche can be an editing style or a destination, it can be anything. And there's no such thing as "too niche". The smaller your niche, the more you can charge. Choose the niche that brings you joy, and create your own story and your expertise. Be part of Cat’s mailing list Instagram Website Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business.  The Sustainable Photography Program is back to give you the knowledge and tools you need to create a thriving photography business that's built to last. Follow me on Instagram Join the Facebook group Learn more about the Sustainable Photography Program