78. How Podcasting Builds More Than an Audience with Jessica Burgio

For women entrepreneurs, building community is the difference between hustling alone and creating a business that truly lasts. In this episode, Jessica Burgio shares how podcasting became her most powerful tool for connection, visibility, and growth. You’ll learn why consistency matters, how to turn your voice into impact, and how to build a brand that feels aligned and sustainable. Even if you do not wanna launch your own podcast yet or don't feel like running your own event  This conversation will remind you that you don’t need to be “ready” to start — you just need to begin.   ✨ Be You Brand Live 2025  Join us in Las Vegas, Sept 25–27, 2025  🎟️ Only 27 tickets left! Get your ticket here   RESOURCES MENTIONED Join the Unscripted Network Podcast Community Jessica’s podcast: UNSCRIPTED Grab this FREE Checklist: The Ultimate Podcast Beginners CONNECT WITH ATI Connect with me: Instagram: ati.grinspun Website: https://atigrinspun.com/ Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat   GUEST BIO Jessica Burgio is a business strategist, wellness mentor, and host of the top 1.5% ranked Unscripted podcast. With 25+ years in the beauty and wellness industry, she helps women amplify their voice, build bold personal brands, and create diversified income streams. Through her coaching, podcasting expertise, and clean living advocacy, Jessica empowers women to be seen, heard, and unstoppable—while building a body, brand, and life they’re proud of.   EPISODE HIGHLIGHTS Why community is different from just having followers Jessica’s pivot from hairdresser to podcasting leader The importance of taking action before you feel ready How podcasting builds credibility, confidence, and deep connection Ways women can start building community, with or without a podcast The power of collaboration and protecting the “vibe” of your community Why momentum and consistency are the secret to trust (and clients) KEY TAKEAWAYS Community isn’t about being the expert in the room, it’s about bringing people together around a shared mission. You don’t have to start big; even a coffee chat or weekly live can spark connections. Podcasting is one of the most intimate ways to build trust, even if only 20 people are listening. Consistency builds trust, and trust turns into clients. Your brand grows when you’re willing to pivot, experiment, and take action before you feel fully ready. QUOTABLE MOMENTS “Podcasting feels safe. It’s not about likes or comments, it’s about connecting deeply with just one person listening.” – Jessica Burgio “If you make it all about you, you’re not building community. It’s about bringing people together around a mission.” – Jessica Burgio “Women entrepreneurs don’t need more strategies, they need the courage to be seen and to build a brand that actually feels like them.” – Ati Grinspun   FIND JESSICA BURGIO Website: www.jessicaburgio.com/ Email: [email protected]  Instagram: www.instagram.com/jessicaburgio   EPISODE TIMESTAMPS 01:00 Building Community vs. Audience 04:58 The Journey of Podcasting and Personal Branding 10:09 The Importance of Taking Risks 12:02 Building Community Through Podcasting 18:05 Navigating the Podcasting Landscape 20:00 The Role of Clarity in Podcasting 24:50 Creating Meaningful Connections 29:52 The Unscripted Network and Community Building ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. ABOUT THE SHOW Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you. Show Categories: Entrepreneurship Business Marketing Self Improvement Core Pillars: Personal Branding Business Mindset Energetics Purpose Life