#78: Jenna Kutcher—The Risk of Authenticity

Many business owners find their personalities are tightly bound to their company's marketing, especially thanks to social media. On one hand, this can allow your customers to feel a connection to you and your brand. However, it also can act as an open invitation to for people to criticize you and, at times, even your family. So the question is how authentic and vulnerable should you be over social media? What is the right balance of authenticity to ensure you don't lose customers?   In today's episode, Donald Miller talks with personal branding expert Jenna Kutcher. Jenna is the host of the Goal Digger Podcast and author of the new book How Are You Really? - Living Your Truth One Answer at a Time. If you are struggling to find the balance around how to be authentic in a way that helps your brand, without alienating your loved ones or customers, you find those answers in today's episode.   Order Jenna Kutcher's new book, How Are You Really?, at JennaKutcher.com/Preorder.   --   SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    TAKE THE MYSTERY OUT OF RUNNING YOUR BUSINESS WITH OUR ON-DEMAND COURSES: BusinessMadeSimple.com   FIND OUT WHAT'S WRONG WITH YOUR BUSINESS AND GET A CUSTOMIZED PLAN TO FIX IT: MyBusinessReport.com   FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple