78: John Warrillow - Built to Sell & The Automatic Customer

It is always fun when I get to turn the mic on someone who has a highly successful radio show and business. Especially when they have interviewed me in the past. John Warrillow has a top-rated radio show called, Built To Sell Radio where he interviews people who have sold their companies and they share their lessons learned. He writes for Forbes and has his own highly successful company advising entrepreneurs how to build value into their companies to increase their resale value.  With two #1 bestsellers on the market, Built to Sell and The Automatic Customer, John shares with me how to convert customers to a subscription model, what makes a company more valuable to buyers and how any company can create their own subscription business. Whether you are a solopreneur looking to create membership sites, a brick and mortar company wondering how you can lock customers into a monthly plan of products or a service business wondering how to bundle services for a monthly fee, this is a don't miss episode. John Warrillow is the founder of The Value Builder System™ and the author of the bestselling book Built to Sell: Creating a Business That Can Thrive Without You, which was recognized by both Fortune and Inc. magazines as one of the best business books of 2011. Built to Sell has been translated into four languages. John's new book, The Automatic Customer: Creating A Subscription Business In Any Industry was released by Random House in February 2015. Prior to starting The Value Builder System™, John started and exited four companies, including a quantitative market research business that was acquired by The Corporate Executive Board (NYSE: CEB) in 2008. John has been recognized by B2B Marketing as one of the top 10 business-to-business marketers in the United States.