#78: Lessons from Luxury: What the Hospitality Industry Can Teach Your Outdoor Business episode artwork

EPISODE · Jan 27, 2026 · 20 MIN

#78: Lessons from Luxury: What the Hospitality Industry Can Teach Your Outdoor Business

from The Landscaping Growth Script

What do luxury hotels and five-star restaurants have to do with your outdoor business? A lot more than you think.  In this episode, Katy Doss shares insights from her agency days working with high-end hospitality brands — plus a few standout lessons from the book Unreasonable Hospitality by Will Guidara — and breaks down how outdoor product and service businesses can create unforgettable client experiences that lead to stronger referrals, repeat clients, and premium pricing without lowering their standards (or their prices).  You’ll learn:  Why beautiful work isn’t enough anymore  How small, thoughtful gestures can create big ROI  What affluent buyers really expect from the process (hint: it's not just a nice patio)  Five questions to audit your own client experience today  If you’re ready to turn your service into a true luxury experience, this episode is for you.  Plus: Grab our free Hospitality Audit at scriptmarketingco.com/resources   

Episode metadata supplied by the publisher feed · Published Jan 27, 2026

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#78: Lessons from Luxury: What the Hospitality Industry Can Teach Your Outdoor Business

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