EPISODE · Mar 5, 2026 · 51 MIN
#78 Mark Schatzker: Are Doritos Rewiring Your Brain?
from Serves You Right · host Andrew Roy
You are not weak when it comes to food, you are being misled.For millions of years, flavor told the truth. Sweet meant calories. Aroma meant nutrients. Your brain learned to trust taste as survival information.Then we broke the signal.“We are too stupid to understand how smart we are.”If you care about food, performance, energy, or discipline, this episode gives you leverage.Ignore it, and you will keep fighting your own biology.Expect to learn:Why people with obesity crave more but do not enjoy food moreHow flavor manipulation creates reward prediction error and ramps up motivationWhy real strawberries and tomatoes lost flavor over timeThe economic tradeoff between industrial convenience and sensory truthHow to realign pleasure and nourishment without dieting harderLinks: SteakThe Dorito EffectThe End of CravingMark Schatzker on SubstackService starts now.Follow the show: Spotify, Apple Podcasts, YouTubeI talk mostly to people in and around the service industry space. I'm looking to hear from the people I wish I could have talked to when I was coming up in restaurants. Said another way: I am trying to make sense of this wild, beautiful mess of a life, and help others that are feeling similarly confused and/or lost. Check out the Podcast Website Here and get in touch with me!Classic Episodes You May Like:#22:Doug Frost MW MS#23:Jeffrey Morgenthaler#31:ET: Entrepreneur (and creator of Surfer on Acid)#38:Aaron Goldfarb Hunting for Ancient Booze#39:Edward Slingerland's Masterful work on Intoxication#46:Andrew Hurley of Vegas.Wine#64:Chris Tunstall of A Bar AboveAs always, I’m just here taking notes, trying to figure out what it all means.Cheers
What this episode covers
You are not weak when it comes to food, you are being misled.For millions of years, flavor told the truth. Sweet meant calories. Aroma meant nutrients. Your brain learned to trust taste as survival information.Then we broke the signal.“We are too stupid to understand how smart we are.”If you care about food, performance, energy, or discipline, this episode gives you leverage.Ignore it, and you will keep fighting your own biology.Expect to learn:Why people with obesity crave more but do not enjoy food moreHow flavor manipulation creates reward prediction error and ramps up motivationWhy real strawberries and tomatoes lost flavor over timeThe economic tradeoff between industrial convenience and sensory truthHow to realign pleasure and nourishment without dieting harderLinks: SteakThe Dorito EffectThe End of CravingMark Schatzker on SubstackService starts now.Follow the show: Spotify, Apple Podcasts, YouTubeI talk mostly to people in and around the service industry space. I'm looking to hear from the people I wish I could have talked to when I was coming up in restaurants. Said another way: I am trying to make sense of this wild, beautiful mess of a life, and help others that are feeling similarly confused and/or lost. Check out the Podcast Website Here and get in touch with me!Classic Episodes You May Like:#22:Doug Frost MW MS#23:Jeffrey Morgenthaler#31:ET: Entrepreneur (and creator of Surfer on Acid)#38:Aaron Goldfarb Hunting for Ancient Booze#39:Edward Slingerland's Masterful work on Intoxication#46:Andrew Hurley of Vegas.Wine#64:Chris Tunstall of A Bar AboveAs always, I’m just here taking notes, trying to figure out what it all means.Cheers
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#78 Mark Schatzker: Are Doritos Rewiring Your Brain?
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