78 - Niching Down & Making Pivots in Your Business w/ Karen Winter

In this episode, I interview Karen Winter. She is a pediatric sleep consultant who specifically works with toddlers & preschoolers. I asked her questions on why she decided to niche-down and how she decided to pivot into the educational coaching space. I love her story because I know so many coaches/sleep consultants are afraid to niche-down due to thinking they are going to lose out on money. However, in Karen's case, she increased her sales. She followed what lit her up and trusted in her decision to help a smaller audience.    Who is Karen Winter: Karen, a Certified Pediatric Sleep Consultant with a degree in Early Childhood Education, specializes in empowering 2-7 year olds to transition to independent sleep with confidence, all while nurturing strong parent-child bonds. Drawing from both her academic background and over two decades of hands-on experience, she has developed a unique approach that fills a crucial gap in pediatric sleep consulting. Karen not only provides individualized support to families but also offers classes and mentorship opportunities, sharing her expertise and empowering other sleep consultants to build their confidence in working with toddlers and preschoolers.     Karen's Links: Website: winterslumber.com  Classes for Sleep Consultants: www.winterslumber.com/classes  BedtimeBuddy Framework: https://dashboard.mailerlite.com/forms/341621/104739416394695968/share  Instagram: @winterslumbersleep    Social Selling 101 - https://www.allisonhendersoncoaching.com/socialselling101 Allison's Offers: https://www.allisonhendersoncoaching.com/allisonsoffers  Website: https://www.allisonhendersoncoaching.com/ IG: https://www.instagram.com/allisonhenderson_coach/ Join Allison's Email List: https://allisonhendersoncoaching.mykajabi.com/join-my-email-list   Podcast Editor: Sam Henderson Website: https://www.recordingwithsam.com/  IG: https://www.instagram.com/recordingwithsam/  Email: [email protected]   Podcast Music: - Jisatsu x qtsal - blue hour - Provided by Lofi Records - Watch: https://youtu.be/6DDLvq5F8SQ