78. Ollie Shayer (Boots) and Sam Knights (SMG): The Golden Ticket of Retail Media

from The FMCG Guys · host Dwyer Partners

Retail Media has really made an impact across the industry in Europe in the last year. To bring the voice of the Retailer to the show, this week we bring you Ollie Shayer, Omni-Media Director at Boots and Samuel Knights, CEO at SMG. Tune in to learn about: Best Practices when setting up a Retail Media Network How FMCG companies can better leverage this channel Connecting Retail Media Data with an overall Data Strategy The benefit for the consumer

Episode metadata supplied by the publisher feed · Published May 31, 2023

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78. Ollie Shayer (Boots) and Sam Knights (SMG): The Golden Ticket of Retail Media

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