EPISODE · Jul 26, 2020 · 8 MIN

#78 Sommerinspektion McKinsey-Matrix

from Aus dem Maschinenraum für Strategie | Marketing | Vertrieb · host Michael Stiller und Jan Scholzen

Vor über 40 Jahren wurde mit der McKinsey-Matrix versucht, die Schwächen der BCG-Matrix zu umgehen. Wie sie das gemacht haben, worin die Stärke dieses Instruments der strategischen Planung liegt und wo auch die McKinsey-Matrix an ihre Grenzen kommt, hören Sie in der aktuellen Sommerinspektions-Folge des Maschinenraum-Podcasts. Viel Spaß beim Hören! Folge direkt herunterladen

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#78 Sommerinspektion McKinsey-Matrix

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