78: Stay On Target

What this episode covers

Retargeting can help boost your direct bookings. It’s an easy way to remind your previous web visitors that they were considering your products and it gives them an opportunity to jog their memory. That customer may be looking around for the best price or experience so keep your brand in their mind at all times and remind them why you are the best. Don’t just run an ad on a tour. Entice them back with a promo code or discount to really make them want to come back.

Distinct summary based on available episode metadata or transcript content.