78:  Stop Being the Best Kept Secret: Flipping the Script- with Curt Anderson from B2Btail

Sponsored By AdCirrus ERP, your trusted partner for cloud ERP solutions. Learn more at adcirruserp.com.Meet Curt Anderson Curt Anderson is the founder of B2B Tail dedicated to helping manufacturers stop being the best kept secret in their industry through profitable digital sales growth strategies. With over nine years at B2Btail, Curt provides valuable e-commerce strategies that help manufacturing companies achieve their goals and reach success. He creates free resources to guide manufacturers on their e-commerce journey, including checklists, keyword strategies, and website optimization techniques. Curt's mission is to ethically drive the highest profits possible for manufacturers and entrepreneurs through effective digital marketing.Connect with Curt!B2BtailLinkedInYouTubeHighlights00:00 Introduction and Greetings01:09 Guest Introductions and Banter06:04 Lightning Round Fun13:24 Deep Dive into Digital Strategies15:23 Consistency in Marketing20:13 Out Teaching the Competition24:11 The Importance of Repetition in Social Media24:47 Repurposing Content for Maximum Impact24:57 Sharing Expertise to Build Trust26:23 Know Your Soulmate: Understanding Your Ideal Customer28:33 Strategies for Identifying Ideal Customers31:54 Rounding the Bases: Categorizing Clients35:40 What We Just Learned: Insights and Takeaways43:39 Closing Thoughts and AppreciationsConnect with the Broads!Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs!  Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!Connect with Erin on LinkedIn!