78: The Etymology of Reverse ETL & Why It’s a Key Piece Of The Modern Data Stack with Boris Jabes of Census

Highlights from this week’s conversation include:Boris’ background career journey (2:32)The origins of “reverse ETL” (6:39)Reverse Fivetran (16:35)Product as an experience (22:41)Fivetran users vs Census users (24:14)How to add value to a data dump (26:56)Ways companies are creating IP (33:48)The cascade effect of the modern data stack (37:56)Defining “data federation” (43:51)Lessons from building a product (49:10)The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.