78: The Problem With MLM Products...

ONE OF THE BIGGEST PROBLEMS WITH SELLING YOUR MLM PRODUCT   Frankly, if all MLMs understood this ONE THING, the world will be a lot easier to sell MLM products to.   When I first joined an MLM, I was working my face off. I was doing tons of stuff. I recruited like crazy.   I worked super hard, weeks and weeks and weeks.   Eventually I get my first paycheck in the mail. I'm so excited. I had told my wife, “This is going to be the thing. This is going to be the one. This will be the thing that gets us financial security.”   I was pumped because of everything it could mean for our family. That’s the reason why a lot of people join an MLM.   We had just found out we were expecting our first kid. We were really excited. I was like, “Man, maybe this could pay for all of our medical bills. This would be cool.”   I go to the mailbox to get the letter. I ran back inside to my wife so I can open it in front of her (which I really regret doing).   I opened up the letter and look at the pay stub… $13. I was like, “Oh crap, what did I just get into?”   ISMS TO SELLING YOUR MLM PRODUCT   I'm not throwing rocks at MLM. You understand what I'm saying?   There are some unspoken rules to selling MLM your product. They can be rough. I realized that I needed to learn to play this game a little bit differently.   I love MLM because of the ability to go and create a real, lasting asset.   That's my favorite thing about it. It's a real and it’s lasting. I can keep recruiting people and it's amazing. Personally, I treat it as a back end business. We have these cool automations and systems running, which is awesome. It’s building and growing this asset.   The problem is that the commissions can be razor thin. Especially before you're hitting certain ranks and certain levels. Before your commissions start unlocking and you start getting more commissions on more levels, you're running hard.   This is about five years ago, my little girl just turned five. I realized, “Oh my gosh, I need to play the game a little bit differently than most MLMers play” and frankly, I haven't see anyone else play the game like this.   EVEN IN A DREAM MLM…   Think about this...   Let's say this that you have a $100 product that you sell for your MLM. Let's say you're MLM matches your compensation rate dollar for dollar. Meaning you sell $100 worth of product and that $100 is commissionable. Commissionable revenue.   That’s really outstanding. Not normal for an MLM. On top of that, they’re giving you 30% commission. It's freaking massive level commission. That's exciting.   Let's get real about it for a second.   That means you have the potential of making $30 every time you make a sale. $30. You can't drive many ads with that on Facebook. You can't drive many ads with that ANYWHERE.   Let's say you're selling a supplement on Facebook. Your MLM lets you do that. You’ve got all the green lights, best case scenario.   It takes on average, $100 to $120 in ad spend to acquire a supplement buyer.   You can't even afford to break even on that kind of commission level.   Those kinds of numbers hold true for a lot of things. That means you have to be willing to go beat street and talk to people. I wanted to find ways to talk to more people profitably.   Call me a freaking millennial. I want to have my cake and eat it too.   I was obsessed over that question for so many years... And we did it. We figured out how. I’m going to give you the answer to the question, “How can I profitably drive traffic?”   Did you hear what I just said? Profitably drive traffic.   I can't run ads to my MLM product because it's not profitable so I put things in front of it. I drive ads to that. I create my own stuff.   If MLMs understood this ONE CONCEPT, it would change the entire industry.   PROFITABLY DRIVE TRAFFIC TO YOUR PRODUCT   You can speak to people with several different costs: You could speak to people one on one. That's effective. It's not very efficient though. I can do something like a show or some kind of video or a recording. Every time I speak, lots of people are hearing it. I don't have to talk to each person individually. I just duplicated my time. Or you could speak with ads and increase my speed with ads.   If you're not willing to spend ad money, I get it. You can't do it profitably inside an MLM. I'm going to show you guys how we pull this off.   I'm not into the business of making break even money. I want to be able to make money.   If you’re part of an MLM that doesn’t want you selling your MLM product at a discounted rate or driving ads to it, there are still things you can do.   Instead of selling your MLM product on the front end, you sell it on the backend.   This is what I always teach people to do is in any business. Regardless of whatever you're in; MLM, retail, info, B2B.   When you think about a value ladder, the core business is in the middle or top of the ladder. The front end is what we lead with when it comes to selling your product MLM. You create cool lead-ins that help with conversation. Those are all things that we create on the very front of the value ladder.   It’s not there to make money. The only thing they're meant to do is open up the gate and get people coming in. Then they can see step number two in your value ladder.   When you go start designing your value ladder, I like to create an SLO product. Self-Liquidating Offer.   The most valuable thing someone could ever do is join my down line. That's the top of the ladder. It's the end goal. I can't always lead with that.   PROFITABLY DRIVE TRAFFIC WITHOUT SELLING YOUR MLM PRODUCT   I created al...