#78: Why you can't just go around thanking your donors

Is it important to thank you donors? Yes, absolutely. You should always be thanking your donors. Always saying thank you. Always exuding gratitude. But your meetings with donors aren't just a massive thank-you tour. If that's your approach, it's going to be hard to get second meetings. Give your meetings a sense of purpose. As a donor I should feel like this conversation and this relationship is going somewhere.