781. How Account Pursuit Differs from ABM
from GTM Made Simple Hosted by Sangram Vajre
As a marketer, you’ve probably faced some misunderstanding about what you do — probably from your colleagues in sales. Marketers can lament about being misunderstood… Or they can take ownership of their role. In this Takeover episode, host Casey Cheshire speaks with Tracy Eiler, CMO at Alation, about how an “account pursuit” approach can help marketers take ownership of their role and perceptions about it.
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How long is this episode of GTM Made Simple?
This episode is 1 hour and 21 minutes long.
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This episode was published on January 22, 2021.
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