#785 Copywriting Style Guide

In this episode Lorraine chat's with Maddie Osman about style guides. But the conversation is not about colors and fonts. Your brand is more than just colors and fonts, it is also about the words you choose. Your style guide sets tone for your brand.  Your word choice can be inclusive or exclusive, depending on the objectives of your content. Standardizing your word style will also help you save time as you create and edit content.