EPISODE · Jun 2, 2020 · 38 MIN
786: Why It Pays to Be Bold with App Monetization with Guilhem Duche
from App Marketing by App Masters · host Steve Young
Today's guest is the Co-Founder and CPO of a popular European dating app called Once. You will discover how linking to articles in their FB Ads lead to lower CPIs, how they generated PR from their user surveys and how they broke from their value proposition when they monetized. Guilhem Duche is the Co-Founder and CPO of a European dating app called Once. Show Notes: - Zendesk - Fav app: YouTube *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
What this episode covers
Today's guest is the Co-Founder and CPO of a popular European dating app called Once. You will discover how linking to articles in their FB Ads lead to lower CPIs, how they generated PR from their user surveys and how they broke from their value proposition when they monetized. Guilhem Duche is the Co-Founder and CPO of a European dating app called Once. Show Notes: - Zendesk - Fav app: YouTube *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
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786: Why It Pays to Be Bold with App Monetization with Guilhem Duche
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