788: Does Relationship Marketing Scale?

Yesterday, I was chatting with a mate who works in a company I love. They do their marketing the old-fashioned way, through quality, word of mouth and building long-term relationships. But this was his question – can relationship marketing scale if we want to significantly grow the business. I think yes ... but you need the foundations in place. Episode home: https://StoriesMeanBusiness.com/podcast/788:-Does-Relationship-Marketing-Scale