79: Brian Greenberg | How to Sell Without Selling

Too many professional service providers feel uncomfortable selling, says Brian Greenberg. But you can be a trusted advisor and do right by your clients – and still market yourself effectively. For Brian, that means selling without selling. We unpack what exactly that means and how to do it so you land more new customers and make more money while marketing more efficiently (that means you get to focus on what you love to do). Stick around until the end – Brian gives away a free audio version of his book… and there’s a contest (closely linked to this episode’s topic) to win another great freebie. Check out the interview to find out… How to do business ethically and transparently – and leverage it The question you must ask yourself when making any decision The single best way to secure the right reviews for your business The power of “barnacle SEO” and the best way to implement it And more