#79: Building Your B2B Demand Generation Engine | George Coudounaris on The LinkedIn B2B Growth Podcast

We've taken a quick break from 'Be Better' to bring you George Coudounaris' interview from the The LinkedIn for B2B Growth show. It's not just because he loves the sound of his own voice...... it's because he talks in-depth about:What is demand generation?What are the key benefits of demand generation marketing?Is demand generation marketing a short-term or long-term play?How can B2B Marketers build a demand engine?Tips for choosing the best format type and platformYou can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!