79: Hey Whipple, Squeeze This author, Luke Sullivan, on writing THE creative bible

We’ve sailed on the waters of the U.S coast to catch the Moby Dick of advertising this week; the one and only Luke Sullivan.A man whose book ‘Hey Whipple, Squeeze This’ is so iconic it’s coined by many as the creative bible, Luke is one of the most talented blokes in the business, having spent 33 years in adland at shops like Fallon and The Martin Agency.Join us for a raucous and riotous voyage across topics including the importance of mentors, the soon-to-be-released and updated 6th edition of his book, the state of global creative education, how do you create and define a good idea, and the value of advertising awards.That’s not to mention finding out what he fervently sees as the bane of the advertising industry…/////Follow Luke on LinkedIn And on Twitter Here’s his website And Luke’s video on conflict & tensionHere are his books:Hey Whipple, Squeeze ThisThirty Rooms to Hide InLuke’s book recommendations are:  Junior: Writing Your Way Ahead in Advertising by Thomas Kemeny Chew With Your Mind Open by Cameron Day  The Belief Economy by David Baldwin  Darling You Can’t Have Both by Janet Kestin & Nancy Vonk./////