#79 How Founders Serge and Michael Transformed Seawater into a Health Elixir

⚡️ Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartnerUse code RECTIFIED 20 for 25% ➡️ In this episode of The Rectified Podcast, we sit down with Serge Maghalian and Michael Rockwell, the innovative founders of Origen Seawater. They share the fascinating journey behind their product— an organically sourced seawater electrolyte drink packed with over 92 minerals for optimal hydration and performance. Learn how Origen Seawater stands out in the market with its direct-from-France, highly bioavailable mineral content, and how the founders pivoted their business strategy from direct-to-consumer to retail success. Tune in to discover their insights on wellness, customer engagement, and future expansion plans.Origen’s Website: https://origenseawater.com/Origen on Instagram: https://www.instagram.com/biainilinyc/Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/Chapters: 00:00 Introduction and Guest Welcome00:44 What is Origin Seawater?01:31 Product Composition and Source03:09 Usage and Convenience05:48 Morning Routine and Personal Preferences08:24 Founders' Journey and Product Development14:27 Marketing and Community Building22:15 Contaminated Salts and Health Trends23:26 Building a Product-Based Brand23:49 Montreal as a Test Market24:32 Positive Feedback from Users25:23 The Unique Benefits of Origin Electrolytes26:42 The Science and Marketing of Origin28:45 Introducing the Prototype Water33:09 Future Plans and Expansion35:00 The Importance of Water Security39:09 Staying Inspired and Grounded as Founders41:23 Proudest Moments and Community Support46:14 Where to Find Origin Products