79 How to "Be Yourself" as a Personal Brand

You've heard the advice… the most powerful personal brands are people who show up as themselves. But what does "just be yourself" even mean? I'm an avid hiker and a dobie mama so I talk about the backpacking trip to Havasu Falls I'm prepping for (this weekend already – squee!) and share pics of Lexi curled at my feet while I work in my office.   Maybe you've tried infusing elements of your personal life into your brand – I like red wine so maybe I should have a 'Wine with Melissa' video show! Or you've tried forcing yourself to be upbeat and fun on camera. But you have a sense you're not quite getting it. There's something off – like a news anchor with a pasted on smile. In this episode I share with you a few of the exercises I use with clients to get clarity on when you're in your element and how to start naturally showing up as yourself in your personal brand.   Announcements: If you haven't grabbed my 'talk about your biz' toolkit to remove the barriers that stop ideal clients from saying YES yet, get it here. What's been your experience trying to "be yourself" in your brand? Head over to the Unforgettable community and share it. Warmth, Adria P.S. Next episode I'm talking about my dream of moving into a van… and why it will help you get clients. :~)