EPISODE · May 17, 2020 · 26 MIN

79 - How to protect your brand - with Etienne Sanz De Acedo

from a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand. · host Luiza Campos

Protecting your brand starts with registering your trademark but it needs to go well beyond that. As the CEO of the International Trademark Association, Etienne Sanz De Acedo, my guest on the podcast, has a good handle on what it takes to protect brands. With offices and representatives around the globe, and headquartered in New York City, Etienne walks us through what brands should do to foster consumer trust, economic growth, and innovation.

Episode metadata supplied by the publisher feed · Published May 17, 2020

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79 - How to protect your brand - with Etienne Sanz De Acedo

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