79. Podcast Marketing: What High-Income Podcasters are Doing To Market Their Podcast from Deirdre Tshien

If you're feeling frustrated and defeated after tirelessly promoting your podcast on social media and still not seeing any significant growth in your audience, then you are not alone! Podcasters who need help with marketing, are you tired of hearing these common myths about SEO, email lists, and professional networking? Myth #1: SEO is dead and no longer relevant. Myth #2: Email lists are outdated and ineffective. Myth #3: Professional networking is only for corporate executives. But wait! Deirdre is here to debunk these myths and reveal the truth. So, let's unlearn these myths and learn what actually works in marketing for podcasters.   In this episode, you will be able to: Harness the power of SEO, email lists, and professional networking to improve your podcast rankings. Master one or two marketing strategies to see real results in listener numbers. Learn about CapShow and how it can simplify your marketing endeavors for better podcast growth. Identify and avoid shiny object syndrome to stay focused and productive. Set achievable goals and expectations to avert burnout and maintain a thriving podcast.   Shifting Business Strategies In the ever-evolving digital landscape, it's crucial for podcasters to adapt their business strategies and keep up with new developments to achieve success. This might include changing the way they approach marketing their show, creating new content, or targeting different platforms and audiences. Podcasters should be open to experimenting with new strategies and techniques to find what works best for their podcast while staying true to their original mission and goals. Deirdre shares the importance of focusing on one platform before moving on to another and advises podcasters to be open to new marketing techniques to achieve success. She reiterates that podcasters should focus on achieving excellence one step at a time rather than spreading themselves too thin across multiple platforms. She highlights that building a strong foundation with a strategic marketing plan will enable podcasters to adapt their approach and optimize their content for various platforms, ultimately increasing their show's discoverability.   Connect with Deirdre: https://www.capsho.com/