#79: Reels Going Solo? The Strategic Pivot That Could Change Social Media Marketing

from Likely Marketing · host Shivendra Lal

Is Instagram planning to launch a standalone Reels app? In this episode of Likely Marketing, Shiv explores the rumoured 'Project Ray'—Meta’s potential move to spin off Reels into a separate app. What does this mean for creators, brands, and marketers? Could this shift challenge TikTok and YouTube Shorts, or further fragment the social media landscape? We dive into the strategic implications, marketing impact, and what you need to prepare for if Reels goes solo. Stay ahead of the curve in the evolving world of short-form video.(00:00) Intro(00:41) A quick look into the rumour of Reels being turned into a standalone app(02:08) But, why?(04:50) What does it mean for users, creators, brands and marketers?(08:53) And how it is changing the role of marketers…(11:03) A few more words…

Episode metadata supplied by the publisher feed · Published Apr 7, 2025

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#79: Reels Going Solo? The Strategic Pivot That Could Change Social Media Marketing

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