79:  Unlocking E-Commerce Power- with Jason Greenwood

Sponsored By AdCirrus ERP, your trusted partner for cloud ERP solutions. Learn more at adcirruserp.com.Meet Jason GreenwoodJason is the founder of Greenwood Consulting - a specialist B2B e-commerce consultancy. For 25+ years Jason has been helping brands and suppliers expertly architect compelling digital buying and brand engagement experiences.Along with hosting The E-Commerce Edge Podcast, he is a passionate eCommerce mentor, commentator, keynote speaker and content producer who loves giving back to the industry.Jason was born and raised in the USA, spent nearly 30 years in New Zealand and is now based in Mexico with his wife Sarah and dog Herbie.Connect with Jason!Greenwood ConsultingLinkedInLinksThe Monte Carlo drink recipeNew Amazon Ads research explores how major milestones can impact the relationship between consumers and brandsHighlights00:00 Favorite Drinks and New Discoveries04:24 Introducing Jason Greenwood08:03 Challenges in Digital Transformation14:36 The Role of AI in Manufacturing28:16 Unlocking Customer Insights for Digital Services29:40 The Importance of Self-Service in E-Commerce30:34 B2C vs. B2B: Different Goals, Different Experiences35:21 Challenges in Digital Transformation for Manufacturers40:46 Interesting Facts and Personal Insights49:05 Conclusion and Contact InformationConnect with the Broads!Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs!  Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!Connect with Erin on LinkedIn!