79 // Why You Should Focus on Building a Community and Not Gaining Followers

Drop us a message!It is easy to become fixated on vanity metrics in the wonderful world of social media, however building a community is much more important. In this week’s episode we will be discussing why you should prioritise building a community instead of gaining followers. Quality over quantity is key!Want your question answered? Send us a DM on Instagram 👉 @GiraffeSM Episode Highlights:00:48 – Black Friday chat07:03 – Why you should prioritise building a community21:40 – Lush QUITS social media28:16 – Listener Question: Is there a brand on social media that I should aspire to?Further Reading: Five INCREDIBLE TikTok Statistics 👇https://www.giraffesocialmedia.co.uk/5-incredible-tiktok-statistics-you-need-to-know-infographic/The Most Important Social Media Marketing Trends to Plan for in 2021 👇https://www.giraffesocialmedia.co.uk/social-media-marketing-trends-in-2021/How to Master the Basics of SEO 👇https://www.giraffesocialmedia.co.uk/master-seo-basics/ Want more episodes? Try these:Top Tips for Social Media Growth 👇https://thegsmpodcast.buzzsprout.com/1265663/8548345-46-top-tips-for-social-media-growthThe Daily Struggles of a Social Media Manager 👇https://thegsmpodcast.buzzsprout.com/1265663/8705869-51-the-daily-struggles-of-a-social-media-managerHow Will the iOS Update Affect Social Media Managers? 👇https://thegsmpodcast.buzzsprout.com/1265663/8463369-43-what-does-the-ios-update-mean-for-social-media-managers Connect with us on Social Media:🔴 LinkedIn: https://www.linkedin.com/company/giraffe-social-media🔵 Instagram: https://www.instagram.com/giraffesm🔴 Twitter: https://twitter.com/giraffesm🔵 Facebook: https://www.facebook.com/giraffesocialmedia🔴 Pinterest: https://www.pinterest.co.uk/giraffesm/ About The Giraffe Social Media PodcastThe Giraffe Social Media Podcast is a podcast, from the award-winning social media agency Giraffe Social Media, that takes a deep-dive into some of the most interesting and noteworthy topics in the world of social media, including expert interviews, industry insights, and a whole lot more! Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.About Giraffe Social’s Social in 10 PodcastGiraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!