#79: Why Your Podcast Numbers Don't Matter (And What Actually Does)

Discover why podcast download numbers DON'T matter for business growth! In this eye-opening conversation with eCommerce expert Matt Edmundson, we uncover the hidden power of podcasting that most business leaders completely miss.Matt reveals how potential clients had already decided to work with him before they even spoke - simply from listening to his podcast. Learn why having 100 targeted listeners can be more valuable than 10,000 random ones, and how podcasting creates the critical "know, like, and trust" factor that traditional marketing can't match.If you're a business leader wondering if podcasting is worth the investment, this episode will completely change your perspective. Matt shares his 6-year journey with eCommerce Podcast and the strategic pivots that have helped him land acquisition deals and partnerships worth millions.📱 CONNECT WITH MATT:Website: https://ecommercepodcast.netLinkedIn: https://linkedin.com/in/mattedmundson🎧 SUBSCRIBE to PodJunction for more insights from business leaders using podcasting as a growth strategy!📱 CONNECT WITH SADAF: LinkedIn: https://www.linkedin.com/in/sadafbeynon/