#791 Life Cycle Marketing

Your customers go through many steps and phases as you work with them, so your marketing needs to reflect where they are in their customer journey.   Guest, Ellen McDowell shares tips on how to segment your customers into three groups and create marketing messages for those looking to get to know you, those ready to take the next step and those who have completed their journey,    If you enjoyed this conversation, be sure to check out other's with Ellen:  The One Philosophy - Part One and Part Two Authentic Automation