799: The Best Clients LOVE Homework

Yesterday, I set one of my clients some homework. He has me on a retainer, which gives me the opportunity (and the obligation) to challenge him and his thinking. And do you know what ... he wants to be pushed. The best clients always do. The alternative – alas – is the client who hires a copywriter but rewrites the work, or engages a design firm but disregards their insight. Which audience we focus on is a choice that we make everyday. We can serve one or the other, but rarely both. Episode home: https://StoriesMeanBusiness.com/podcast/799:-The-Best-Clients-LOVE-Homework