$7M with Live Shopping
from Commerce Roundtable Hosted by Commerce Roundtable
In this session from Commerce Roundtable San Diego 2025, John Roman, CEO of BattlBox, shares how his team turned live shopping into a $7M-a-year revenue channel. He dives into the strategy behind treating live shopping like engaging programming instead of a hard sell, revealing how consistency, storytelling, and personality-driven hosting have helped BattlBox build an authentic and loyal audience. John also breaks down what makes Whatnot such a powerful platform for DTC brands, the team structure that supports their success, and how brands can replicate their approach to drive measurable growth. If you’re exploring live selling or looking to expand your marketing channels, this conversation is packed with insights you can immediately put into play. ______ 00:00 Introduction to Live Shopping 00:51 Meet John Roman and Battle Box 01:42 Battle Box's Journey and Achievements 03:10 Exploring Social Media and Live Shopping Goals 06:50 Why Whatnot is Better Than TikTok Shop 08:47 Live Selling Strategies and Insights 13:44 Building a Live Shopping Team 19:30 Consistency and Community Engagement 25:32 Q&A and Final Thoughts ______ Follow John Roman at: LinkedIn: https://www.linkedin.com/in/john-roman/ X: https://x.com/JohnMRoman Follow Commerce Roundtable at: X: https://x.com/commerceround LinkedIn: https://www.linkedin.com/company/commerce-roundtable IG: https://www.instagram.com/commerceroundtable TikTok: https://www.tiktok.com/@commerceroundtable Contact [email protected] for sponsorships or general information!
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