7UP’s Big Lime Shift | Madison News

7UP is making a bold move after 15 years—ditching its classic lemon-lime taste for a sharper, lime-forward flavor designed to win over Gen Z and Gen Alpha. After two years of R&D, the revamped formula hits shelves this August, including zero-sugar and Cherry 7UP versions, with packaging that screams “lime lemon.” Backed by data showing 72% of younger drinkers crave lime-heavy drinks, this gamble aims to shake up the $5 billion U.S. market where Sprite dominates with 9% share while 7UP lags at just over 1%. Keurig Dr Pepper’s refreshment division, now worth $10 billion, sees this as essential evolution—not risk—to stay relevant and fend off rivals in a crowded space. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/a2df46d7c7a4308d