#8.1 Renverser l'absurde logique de rentabilité derrière le gaspillage alimentaire ! - Lucie Basch

from Just Focus · host Aurore Perrin | Sapians

En faisant ses débuts chez un géant de l'agroalimentaire en 2014, Lucie Basch découvre un envers du décor peu reluisant mais elle a du mal à changer le système de l'intérieur !Profondément animée par un désir d'avoir un impact positif sur son environnement, elle décide de créer en 2016 Too Good To Go, l'application qui s'attaque à la racine de l'absurde logique qui prévaut dans l'industrie agroalimentaire : le gaspillage.Avec plus de 100 millions de repas sauvés en seulement un an dans le monde, Lucie Basch a largement prouvé avec Too Good To Go que la rentabilité et l'impact social sont loin d'être incompatibles !Dans cet épisode mémorable, nous abordons plusieurs sujets enrichissants : - les constats alarmants qui l'ont conduite à créer Too Good To Go à seulement 23 ans en s'associant à ses concurrents dès le départ.- les secrets de leur croissance exponentielle à l'international et la stratégie pour devenir rentable en moins de 2 ans sur chaque nouveau marché - ses stratégies pour développer un personal branding efficace sans compromettre l'identité de son entrepriseBonne écoute !

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This episode was published on May 2, 2024.

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