8/27/24 - Tom Riggio (Building A Brand)

Tom has been a major equity shareholder, founding member, and/or senior leader with Vitamin Water, Bark Thins, Pirate's Booty, Momeez Choice, and several other businesses, most of which have gone on to be acquired by major food & beverage brands. Tom shares a few of those stories, including seeing Vitamin Water go from the start-up phase to the negotiation table with Coca Cola as well as finding a manufacturer with a unique idea for a chocolate snack that would lead to a sale to Hershey. Tom will share his insights on how businesses scale, the trials and tribulations involved in growing, and how they ultimately put themselves in a position to be acquired.