8 biggest mistakes in paid user acquisition

What are the 8 biggest mistakes people make in user acquisition? (Some are going to surprise you.) In this episode of Growth Masterminds, host John Koetsier sits down with Lorenzo Rossi, co-founder and head of growth at Replug. They delve into crucial aspects such as tracking and measurement, targeting, Apple search ads, Android and iOS strategies, and wrong KPIs. Lorenzo shares in-depth insights on why having an improperly set up MMP can sabotage your efforts, the pitfalls of lazy targeting especially on platforms like Meta, and why a one-size-fits-all creative strategy can be detrimental. They also emphasize the importance of a holistic marketing approach and understanding the correct KPIs to track. This episode is packed with valuable tips and strategies for anyone serious about optimizing their paid user acquisition efforts. 00:00 Introduction to Common Mistakes in Paid User Acquisition 01:28 No MMP or Improper MMP Setup 04:29 Sloppy Targeting on Meta 10:26 Over-Reliance on Apple Search Ads 17:15 Platform-Specific Content Strategies 18:32 Adapting Creatives for Different Platforms 20:38 Common Mistakes in Ad Campaigns 23:42 Holistic App Marketing Approach 25:53 Onboarding and User Experience 28:18 Looking at the Right KPIs 31:16 Exploring Diverse Paid UA Strategies 34:37 Conclusion and Final Thoughts