#8: Björn Bender X Thomas Zimmermann | LIVE from IAA MOBILITY 2023

VISIONARY CLUB SPECIAL. This special episode, hosted by Sarah Harman, was recorded live at IAA MOBILITY 2023. Our visionaries this episode are Björn Bender and Thomas Zimmermann. Björn Bender joined Rail Europe as President & CEO in November 2022. He is a mobility expert with a 20-year experience in the sector, and brought his rail expertise, customer centricity and spirit of innovation to the company. Before joining Rail Europe, Björn was Head of Innovation, Research and Incubation at Swiss Federal Railways (SBB) , prior to which he led the company’s business unit New Mobility Services. "I am making it my personal mission to make European trains more accessible, while facilitating European train digital distribution. The mobility transition and the so-called ‘revenge’ travel period that we are witnessing today holds many opportunities for the industry and Rail Europe as a well-known brand with a 90-year history." Thomas Zimmermann has been CEO of FREENOW, Europe's super app for mobility, since April 1, 2022. Previously, he was the company's Chief Marketing Officer (CMO) since 2018, responsible for marketing and communications activities, marketplace performance, and the data and growth teams. In his role, he initiated comprehensive efforts to drive efficiencies across the company, in addition to strategically repositioning the brand. Prior to joining FREENOW, the business graduate held various management positions, including at venture capital firm IONIQ Group and online and mobile games developer Goodgame Studios. Together they discuss the current state of Mobility as a Service and its future. This episode's topics: - A seamless experience with Mobility as a Service - FREENOW & Rail Europe - A super app for mobility? - Encouraging greener transport modes