8 - Building Relationships: The Key to Successful B2B Marketing Campaigns

from B2B Innovation · host Paula Chiocchi

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder, CEO, and Chief Innovator of Change3, Kneko Burney Miller. Kneko explores the evolving landscape of B2B marketing in the high-tech and telecom sectors.Kneko emphasizes the importance of quality leads over volume, effective measurement of campaign success, and the challenges posed by digital platforms and programmatic advertising. She also discusses the future trend of "ultra personalization" and the role of AI tools in enhancing marketing efforts, advocating for a strategic, data-driven approach to audience engagement.Learn more about Kneko's work HERE.Connect with Kneko on LinkedIn HERE.Think you'd be a great guest on the show? Apply HERE.

Episode metadata supplied by the publisher feed · Published Apr 14, 2025

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8 - Building Relationships: The Key to Successful B2B Marketing Campaigns

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