#8 // Carla Groves, GUESTPIX // Reinventing the Photo Guest Book for the Modern Era

In this episode of Bold Ideas, I’m joined by Carla Groves, co-founder of GUESTPIX - the simple, no-app way to collect and share memories from any event. Carla’s bold idea is reinventing the photo guest book for the modern era, transforming the once-frustrating QR code into a frictionless, joyful experience that even the least tech-savvy guest can use. Carla shares how she and her husband Warwick took a scrappy MVP built from their kitchen table and turned it into a global platform trusted at over 150,000 events. You’ll hear about the moment they realised they had first-mover advantage, how they validated their early pricing and positioning without a playbook, and the relentless 24/7 hustle behind scaling a product across countries, languages and event types. Plus, stay tuned for the powerful discussion on self-belief — and the unshakeable confidence required to transform a bold idea into a worldwide business. [00:00:00] – Introduction: Meet Carla Groves, co-founder of GUESTPIX — bringing a new era of shared event memories [00:00:42] – The Spark: QR codes, post-Covid behaviours, and the timing that propelled GUESTPIX forward [00:02:10] – From Marketing + Tech to Events: How Carla and Warwick identified a market gap without prior event experience [00:04:55] – The Early MVP: A lean, scrappy build that validated the concept and shaped the future product [00:07:40] – Progress Over Perfection: Why going before you’re ready is essential for founders [00:10:12] – Listening to Customers: How community, candid feedback and real event behaviour shaped the product roadmap [00:13:00] – No-App by Design: The deliberate choice to remove barriers and avoid app fatigue [00:15:25] – The Vision From Day One: Knowing GUESTPIX could go global and choosing not to pigeonhole the product [00:17:50] – Short-Term Launch vs Long-Term Vision: Making decisions with a big-picture roadmap in mind [00:19:45] – Winning Strategies: AB testing, digital experimentation and finding their ideal customer [00:22:30] – The Challenges: 24/7 global support, hiring the right team and scaling sustainably [00:25:55] – Going Global: Cosmopolitan France recognition, 10 languages, compliance and supporting diverse event types [00:28:40] – The Bigger Vision: Revolutionising the guest experience and capturing life’s most meaningful (and sometimes hardest) moments [00:31:10] – Advice for Founders: The unshakeable self-belief required to bring a bold idea to life Find GUESTPIX at www.guestpix.com and on Instagram at @guestpix To get in touch, DM us via Instagram: https://www.instagram.com/boldideas_au/