8: Changing Corporate Communications with Brad Parler of Blinds.com

  More and more enterprises are taking advantage of corporate information networks to distribute messages and communicate mission goals across great distances. The stronger the connection between workers and a company’s mission, the higher the overall business productivity.   Companies using digital signage can publicly recognize workers and stimulate a positive work environment while boosting employee morale. It’s a great tool for companies to improve employees’ engagement, to enhance internal marketing and even to lower turnover rates.   Brad Parler of Blinds.com, a Home Depot company, is at the forefront of this movement and shares with us his five tips on how to implement digital signage within your organization. Andiamo! The Brand Boost Podcast mission The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.   About Brad Parler   Brad Parler is the Digital Communications Administrator at Blinds.com, the world’s largest online window covering store that was recently acquired by The Home Depot.   As a broadcast design and technology veteran, Brad draws from over 15 years of experience with one foot firmly planted in the world of video production and the other planted in the world of Internet Technology.   Brad has achieved national industry attention with his innovative take on displaying important data in beautiful and easy-to-understand ways. He conceptualized, built and actively maintains the graphics and HD video-rich internal corporate communications network that includes over 70 large format displays and two large video walls.   Twitter: @BradParler  LinkedIn: Brad Parler   About Blinds.com   Blinds.com is the largest e-commerce retailer of window blinds and window coverings in the world. In addition, the company sells curtains, shades, window shutters, and awnings.   Blinds.com was founded by Jay Steinfeld in 2004 from a previous online window coverings venture. By 2006, the company was named #186 on the Internet Retailer Top 500 Guide as well as the 10th fastest-growing e-commerce company on the list.   In 2009, Blinds.com was given the Marketer of the Year Award by the American Marketing Association, in recognition of its innovative marketing strategy.   In January 2014, Blinds.com was acquired by