#8: Customer Listening: A Conventional Tool for Modern marketers

Welcome to Season 2 of the Growth Caffeine podcast by Pixis. Every week, we'll be bringing you interviews with the foremost of marketing leaders and diving into their exact processes and strategies for successful marketing campaigns. On this episode, we were super lucky to be joined by Amy Martin Zigenfuss, who's a Senior Vice President of Global Brand and Enterprise Marketing at Hilton Hotels. In our conversation,  we covered Amy's exact processes to accelerate the customer journeys of their audiences, all the way from from awareness right through to conversion and retention. You definitely will want to stay tuned right to the end, because Amy shares several examples of her secret sauce of using data, to come up with innovative content that resonates with their audiences. ____ Make sure to subscribe to stay updated when we release new episodes! Pixis is a AI-led marketing cloud headquartered in San Francisco. With a robust portfolio of products, Pixis enables brands to perfect their end-to-end marketing efforts using Artificial Intelligence. Learn more about Pixis and our products here