#8 Debunking Myths in Affiliate Marketing, Tomas Saulsbury-Hunter, VP of Client Development, CJ Affiliate

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Tomas Saulsbury-HunterHype man & Announcer: John PotitoTimestamps:00:00 Introduction to Tomas02:39 Overview of Commission Junction and its services05:23 Importance of implementing a test and learn function08:01 Setting parameters and budgets for testing09:59 Allocating budget for testing new publisher models12:30 Allowing publishers freedom to allocate funds15:23 Importance of not relying solely on organic growth18:12 Understanding the holistic downstream value of marketing21:31 Bringing unexpected elements together for success24:21 Importance of considering long-term customer value27:01 Affiliate marketing as the "channel of channels"29:37 Exploring interesting developments with browser extensions