#8 Debunking Myths in Affiliate Marketing, Tomas Saulsbury-Hunter, VP of Client Development, CJ Affiliate

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Tomas Saulsbury-Hunter Hype man & Announcer: John Potito Timestamps: 00:00 Introduction to Tomas 02:39 Overview of Commission Junction and its services 05:23 Importance of implementing a test and learn function 08:01 Setting parameters and budgets for testing 09:59 Allocating budget for testing new publisher models 12:30 Allowing publishers freedom to allocate funds 15:23 Importance of not relying solely on organic growth 18:12 Understanding the holistic downstream value of marketing 21:31 Bringing unexpected elements together for success 24:21 Importance of considering long-term customer value 27:01 Affiliate marketing as the "channel of channels" 29:37 Exploring interesting developments with browser extensions